In this episode of Rev & Reach, Lori Jo Vest breaks down why focus is one of the most important — and most misunderstood — elements of successful digital marketing. Drawing from real client examples, Lori explains why trying to be everywhere at once dilutes your efforts, wastes budget, and hurts ROI, and how choosing the right channels, message, and success metric helps businesses get better results with less effort.
Focus as a Growth Hack
In this episode of Rev & Reach, Lori Jo Vest breaks down why focus is one of the most important — and most misunderstood — elements of successful digital marketing. Drawing from real client examples, Lori explains why trying to be everywhere at once dilutes your efforts, wastes budget, and hurts ROI, and how choosing the right channels, message, and success metric helps businesses get better results with less effort.
Video Content that Converts
In this episode of Rev & Reach, Lori and Kiley break down why video remains the most powerful form of digital content in 2026—especially in a crowded, AI-heavy marketing landscape.
3 Marketing Predictions We’re Putting on the Record for 2026
In this episode of Rev & Reach, Lori shares marketing predictions for 2026 rooted in the everyday realities she sees with clients and across digital channels.