Browse Episodes
Nobody Wants Your About Page: Why Short-Form Video Wins
When was the last time you read a company’s About Us page before buying? Probably never. But when was the last time a 20-second video of someone using a product convinced you to buy? Probably recently.
5 Ways to Stretch Your Social Budget
In this episode of Rev & Reach, Lori Jo breaks down the rapid rise of social commerce and why brands can no longer rely on websites alone to drive sales.
The Social Commerce Revolution
In this episode of Rev & Reach, Lori Jo breaks down the rapid rise of social commerce and why brands can no longer rely on websites alone to drive sales.
Google is Dead. Long Live Google.
In this episode of Rev & Reach, Lori Jo Vest breaks down how AI is fundamentally changing the way people search — and why traditional SEO alone is no longer enough.
How Tiny Influencers Beat Big Ad Budgets
In this episode of Rev & Reach, Lori Jo Vest breaks down why focus is one of the most important — and most misunderstood — elements of successful digital marketing. Drawing from real client examples, Lori explains why trying to be everywhere at once dilutes your efforts, wastes budget, and hurts ROI, and how choosing the right channels, message, and success metric helps businesses get better results with less effort.