Your social followers aren’t yours. Your email list is. In this episode, Lori Jo Vest explains why email should never be deprioritized, how to choose a platform that keeps you out of the spam folder, and how to balance newsletters with one-topic promos.

All-digital-all-the-time isn’t always the best marketing move. In this episode, Lori talks with Nicole Lapointe of GatherPointe about why in-person events still deliver.

When was the last time you read a company’s About Us page before buying? Probably never. But when was the last time a 20-second video of someone using a product convinced you to buy? Probably recently.

In this episode of Rev & Reach, Lori Jo breaks down the rapid rise of social commerce and why brands can no longer rely on websites alone to drive sales.

In this episode of Rev & Reach, Lori Jo breaks down the rapid rise of social commerce and why brands can no longer rely on websites alone to drive sales.