In this episode of Rev & Reach, Lori Jo Vest breaks down why focus is one of the most important — and most misunderstood — elements of successful digital marketing. Drawing from real client examples, Lori explains why trying to be everywhere at once dilutes your efforts, wastes budget, and hurts ROI, and how choosing the right channels, message, and success metric helps businesses get better results with less effort.

In this episode of Rev & Reach, Lori and Kiley break down why video remains the most powerful form of digital content in 2026—especially in a crowded, AI-heavy marketing landscape.

In this episode of Rev & Reach, Lori shares marketing predictions for 2026 rooted in the everyday realities she sees with clients and across digital channels.

In this episode of Rev & Reach, Lori dives deep into the real-world mechanics of building a Social Sales Funnel that moves audiences from unaware to loyal customers—without resorting to pushy sales tactics.