In this episode of Rev & Reach, Lori Jo Vest breaks down why focus is one of the most important — and most misunderstood — elements of successful digital marketing. Drawing from real client examples, Lori explains why trying to be everywhere at once dilutes your efforts, wastes budget, and hurts ROI, and how choosing the right channels, message, and success metric helps businesses get better results with less effort.
Focus as a Growth Hack
In this episode of Rev & Reach, Lori Jo Vest breaks down why focus is one of the most important — and most misunderstood — elements of successful digital marketing. Drawing from real client examples, Lori explains why trying to be everywhere at once dilutes your efforts, wastes budget, and hurts ROI, and how choosing the right channels, message, and success metric helps businesses get better results with less effort.
Video Content that Converts
In this episode of Rev & Reach, Lori and Kiley break down why video remains the most powerful form of digital content in 2026—especially in a crowded, AI-heavy marketing landscape.
3 Marketing Predictions We’re Putting on the Record for 2026
In this episode of Rev & Reach, Lori shares marketing predictions for 2026 rooted in the everyday realities she sees with clients and across digital channels.
Your Creative Is Cute, But Does It Convert?
In this episode of Rev & Reach, Lori dives deep into the real-world mechanics of building a Social Sales Funnel that moves audiences from unaware to loyal customers—without resorting to pushy sales tactics.
The Social Sales Funnel
In this episode of Rev & Reach, Lori dives deep into the real-world mechanics of building a Social Sales Funnel that moves audiences from unaware to loyal customers—without resorting to pushy sales tactics.
Local SEO: Why It’s Critical to Hire an Expert
In this episode of Rev & Reach, Lori explores how building a true sense of community around your brand is the modern marketing superpower. From iconic brands like Peloton, LEGO Ideas, and Glossier, to small businesses and local practices.
Building a Brand Community: How-To & Why-To
In this episode of Rev & Reach, Lori explores how building a true sense of community around your brand is the modern marketing superpower. From iconic brands like Peloton, LEGO Ideas, and Glossier, to small businesses and local practices.
Small But Mighty: Digital Marketing That Works for Small Businesses
In this episode of Rev & Reach, Lori and Kiley walk through what small businesses really need to kickstart digital marketing without feeling overwhelmed or overspending.
The Compound Effect: How it All Comes Together
In this episode of Rev & Reach, Lori and Kiley break down the compound effect of digital marketing: why showing up in multiple channels is essential for strong ROI, and how brands can efficiently build layered strategies without becoming overwhelmed.